BTS 187 Publication Design for Print • 5 Cr.


Explores in-depth the current industry standard software to create and produce professional layouts and multipage publications for print. Topics include design principles, publication function, advertising principles and issues working with clients, typography, print considerations, color management, layout design, and management. Projects integrate design, advertising and client relations skills to create business cards, brochures, posters, directories, books, and banners.


After completing this class, students should be able to:

  • Use current industry-standard software applications to create advanced print publications.
  • Apply design and advertising principles to create professional quality publications.
  • Prepare for the production and packaging process in various print and electronic mediums.
  • Apply efficient workflow practices for print and web publication.
  • Create raster and vector images .
  • Choose the appropriate color model system (RGB, CMYK , Color Matching Systems, etc) to produce desired image.
  • Create functional publications that fulfill business needs and client expectations.
  • Create business brochures, ads, labels, newsletters, books or catalogues using the principles described above