BTS 389 Ecommerce Development Strategy • 5 Cr.
Expands web development skills to market and sell products and services online. Topics include site design, product management, shopping carts, search engine optimization and web marketing tactics. Projects integrate skills to design, build, and publish an ecommerce web site using current eCommerce platforms and tools, following digital marketing best practices and techniques. Prerequisite: BTS 189 or program chair's permission.