BUS 241 Multicultural Business Consulting • 5 Cr.
Course combines classroom based theory with practicum experience. Students apply skills in marketing, financial analysis, business process analysis, consulting, and multicultural business management in working with a real business or nonprofit. Includes practical experience in consulting and managing in a multicultural environment, and opportunities to link classroom learning to a wide array of business disciplines to see how changes in one area affect the growth of the company as a whole. The same as CES 241. Either CES 241 or BUS 241 may be taken for credit, not both. Recommended: 30 prior college business or marketing credits.
After completing this class, students should be able to:
- Apply teaming, project management and consulting skills to successfully work in a diverse team that includes an outside mentor and community business or nonprofit.
- Apply marketing concepts, including multicultural segmentation, branding, sales, customer relationship management, and elements of the marketing mix, to create a business-appropriate marketing plan.
- Conduct market, internal, and competitive research such as a customer survey, employee survey, in-depth interview, focus group, or ethnographic analysis.
- Conduct a business process analysis.
- Formulate financial projections based on the analysis.
- Present findings and recommendations to the business in oral and written formats.