CMST 136 Writing for the Web • 5 Cr.
Introduces the cognitive, creative, and technical tools needed to effectively create text and publish ideas for the World Wide Web. Students explore and practice styles of writing to communicate effectively in various online settings.
After completing this class, students should be able to:
- Define a variety of terms associated with Web communications
- Construct a web document that demonstrates how to best organize and design written content for Web audiences
- Analyze and evaluate the integrated use of photos, graphics, video, and text on an existing Web site from the standpoint of best information design practices
- Create an online blog using a free online publishing application that incorporates images, diagrams, links, and video, supported by a written language style appropriate to a chosen target audience
- Develop a team-based marketing plan that incorporates a blog along with associated social networking media and various components used in Web-based campaigns
- Explain the difference between copyright and open source and how each can be used to both protect and/or selectively share creative work
- Produce written materials on the Web that can be made accessible to users with disabilities.