CMST 151 Introduction to Public Relations • 5 Cr.
Provides an overview of the field of public relations from history to practice. Introduces writing, interviewing and publicity techniques and creates press kits for a variety of audiences. Prerequisite: CMST 141 or ENGL& 101.
After completing this class, students should be able to:
Describe & identify key events in the history of public relations. Describe the current and changing place of public relations in society. Describe and respond to ethical considerations in public relations. Develop PR strategies. Create press kits tailored to a variety of audiences. Demonstrate an ability to write a coherent, audience-appropriate press release. Describe and apply effective interview techniques. Describe and apply effective techniques for representing an organization as a public spokesperson. Effectively create and execute a pitch, illustrating how to get key messages published in broadcast, online and print media. Describe & identify a key message. Compare and contract public relations career opportunities in specialties and allied fields including community relations, media relations, investor relations, employee communications, promotions and events, issues management, fund-raising and marketing.