DMA 103 Graphic Design Fundamentals • 5 Cr.


This course provides foundational knowledge of graphic design theory, tools and processes. Introduces students to the technologies, theories, practices and techniques of graphic design. Students will use graphic design tools and apply basic visual design theory to create and manage digital images, graphics, illustrations and effects. The impact delivery environments have on design will also be explored. Recommended prerequisite or concurrent enrollment: DMA 100.


After completing this class, students should be able to:

  • Apply the elements and principles of graphic design
  • Describe current graphic design practices and standards
  • Design and create simple graphics, illustrations, images or special effects as stand-alone designs and/or as elements of video, animations, games or other media
  • Describe the similarities and differences between graphic design software applications
  • Describe the requirements of various systems and platforms used for image delivery, including web-based, social and mobile media platforms
  • Acquire graphics, typefaces and add-ons for graphic applications
  • Generate ideas and employ an iterative visual design process
  • Manage, store and retrieve visual assets using appropriate software