DMA 264 Web Design II • 5 Cr.


This course teaches the basic principles of usability as it applies to Web design. Students learn the practical knowledge and skills to create a user-centered design, and to conduct usability testing. Emphasis is on strategies to design sites based on user needs, and to develop appropriate testing scenarios. Enforced prerequisite: DMA 263 at BC with a C- or better. DMA 264 replaces DMA 217. Either DMA 264 or DMA 217 may be taken for credit, but not both.


After completing this class, students should be able to:

  • Explain the Web site development life cycle and the role that defining user needs plays in the development process.
  • Define the Web site mission and measurable goals of success.
  • Identify the target audience of the web site.
  • Apply survey and interview tools and techniques to gather requirements from the user population.
  • Create user profiles and scenarios to help determine what the users need from the site and how the users will interact with the site.
  • Explain how the technical differences of browsers, screen resolutions and download speeds impact usability features, and adapt the design to accommodate these differences.
  • Determine the information the site will present to satisfy user needs.
  • Identify, organize and prioritize the information.
  • Diagram the site architecture showing the user-based information flow.
  • Develop a navigation plan based on the site architecture and employing user-friendly labels.
  • Create page layouts that apply user-centered design principles.
  • Identify the design elements that will provide a user-friendly presentation of the site content.
  • Identify the importance and the critical steps in testing for usability at different stages of the development cycle.
  • Explain the use of prototyping to evaluate and validate usability.
  • Develop a testing plan including identification of users, creation of site tasks to be tested, and the logistics and procedures to conduct the testing.
  • Analyze test results and develop recommendations for design changes.