MKTG 102 Intro to Digital Marketing Platforms • 5 Cr.

Description

Provides an introduction to digital marketing concepts and how they can be used in a larger integrated marketing campaign. Students explore search engine marketing (SEM), search engine optimization (SEO), display advertising, online video, social media, mobile marketing, content creation, ecommerce, and digital measurement/analytics.

Outcomes

After completing this class, students should be able to:

• Establish basic web site design and user experience principles to critique ecommerce implementations
• Build search engine marketing campaigns (SEM) to drive traffic to an ecommerce site
• Implement search engine optimization (SEO) choices to improve search engine results page results
• Evaluate when to employ paid, owned and earned media in various marketing efforts
• Design an integrated marketing plan, with an emphasis on digital marketing tactics

Offered

• Spring 2022
• Winter 2022
• Fall 2021 (current quarter)
• Summer 2021
• Spring 2021
• Winter 2021