MKTG 203 Manufacturing and Distribution • 5 Cr.

Description

Students address implementation of product ideas from production to appropriate sales channels. The course covers the creation, assembly, distribution, and retail promotion aspects of entrepreneurial marketing. Project management, transportation, warehousing, shipping, outsourcing, and partnerships are all explored to guide successful marketing operations.

Outcomes

After completing this class, students should be able to:

  • Recommend manufacturing solutions based on product research
  • Manage expectations and ongoing relationships with various construction, delivery, and retail partners
  • Assess the effectiveness of marketing operational choices to ensure security, cost-effectiveness, and overall customer satisfaction
  • Evaluate global marketing options and the impact that has on brand equity