MKTG 204 Fundraising and Financing in the Era of Digital • 5 Cr.
Considers the relationship between marketing and securing funds to implement new ideas and product extensions. Students will consider new and evolving methods of financing that align with digital acceleration, the proliferation of startups, and the adoption of lean methodologies. Recommended: MKTG 101.
After completing this class, students should be able to:
- Evaluate funding options for the launch of a new product
- Utilize digital tools to generate income directly and through earned impressions
- Characterize financial responsibilities, obligations and ownership issues with the larger business concerns of a start-up company
- Persuade industry professionals to support or fund a financial plan of action in a mock presentation