MKTG 205 Product Innovation & Continued Growth • 5 Cr.


Acknowledging products have life cycles, this course explores methods to extend and reinvent brands to identify future revenue opportunities. The adoption of supporting services, relationship marketing, and a brand ecosystem approach are considered, leading students to articulate a path forward with product innovation and long-term growth. Recommended: MKTG 101.


After completing this class, students should be able to:

  • Identify target markets and audiences for the product's promotional efforts
  • Develop a substantive marketing plan that meets industry standards
  • Implement a variety of sales options, including the use of a sales force, contract sales, and direct sales
  • Utilize relationship marketing to continue brand growth beyond the product launch