MKTG 242 Social Media Strategy • 5 Cr.


Students will learn the fundamentals of social media advertising and marketing, and how those skills impact a larger digital framework. While a hands-on course, the curriculum is focused on the application of social media skills to craft an integrated marketing strategy and executive vision. Recommended: MKTG 102.


After completing this class, students should be able to:

  • Evaluate social media campaigns, identifying successful marketing strategies and tactics
  • Develop a comprehensive digital strategy that incorporates major social media platforms
  • Execute a media plan for paid efforts within social channels
  • Create original content for social media to supplement the advertising strategy
  • Establish a comprehensive public relations plan utilizing social media to build and defend your brand's reputation
  • Measure branding and direct efforts, and tie online activities back to in-store purchase