MKTG 243 Mobile Marketing Strategy • 5 Cr.


Students will learn the fundamentals of mobile advertising and marketing, and how those skills impact a larger digital framework. While a hands-on course, the curriculum is focused on the application of mobile skills to craft an integrated marketing strategy and executive vision. Recommended: MKTG 102.


After completing this class, students should be able to:

  • Develop a mobile advertising campaign with an appropriate media plan
  • Craft mobile marketing strategies to assist with brand building and direct marketing efforts
  • Employ mobile tactics within a larger customer relationship management (CRM) strategy
  • Implement localized marketing tactics using location-based services (LBS) development
  • Benchmark both mobile advertising and marketing efforts
  • Explore mobile commerce as a complimentary and stand-alone retail channel