MKTG 276 Chinese Business Culture and Consumer Behavior • 5 Cr.


China provides many business opportunities, opening doors for new careers. This interactive course examines how cultural differences affect personal and business actions. Emphasizing "Guanxi" (the nature of relationships), students will both network with business leaders and develop effective business strategies.


After completing this class, students should be able to:

  • Apply key concepts about Chinese business behavior and how it impacts future success
  • Demonstrate empathy and adaptation to different audiences in a business situation
  • Critique and evaluate case studies, to demonstrate knowledge of cultural nuances
  • Synthesize cultural knowledge into business plans and strategies