MKTG 278 Fashion Design • 5 Cr.


This course provides an overview on the principles of design that inform fashion product development. Students will review textiles, the use of color, scale and proportion, social context, and which tools are used by fashion professionals to execute their work. Recommended: MKTG 101.


After completing this class, students should be able to:

  • • Synthesize design elements in business strategy and planning • Evaluate others' design choices to inform and visualize new ideas • Utilize different textiles to effectively serve function in product design • Create clothing line concepts built on applied learning