MKTG 482 Capstone II • 2 Cr.
Students continue working on a comprehensive integrated marketing project, applying their learning from previous courses. They will execute their capstone deliverables, outlined in the prospectus for MKTG 481. Prerequisite: Permission of instructor. Recommended: MKTG 481.
After completing this class, students should be able to:
- Maintain an ongoing relationship with the external organization serving as a client for the project
- Establish project deliverables to serve the larger project needs
- Apply learning from previous courses to complete client work
- Assess progress and optimize marketing tactics based on results