MKTG 482 Capstone II • 2 Cr.

Description

Students continue working on a comprehensive integrated marketing project, applying their learning from previous courses. They will execute their capstone deliverables, outlined in the prospectus for MKTG 481. Prerequisite: Permission of instructor. Recommended: MKTG 481.

Outcomes

After completing this class, students should be able to:

  • Maintain an ongoing relationship with the external organization serving as a client for the project
  • Establish project deliverables to serve the larger project needs
  • Apply learning from previous courses to complete client work
  • Assess progress and optimize marketing tactics based on results