MKTG 483 Capstone III • 2 Cr.


Students complete their comprehensive integrated marketing project, applying their learning from previous courses. They will present their capstone learnings to their clients, faculty and the advisory board. Prerequisite: Permission of instructor. Recommended: MKTG 482.


After completing this class, students should be able to:

  • Deliver a completed project to the external organization serving as a client for the project.
  • Share learnings with a diverse audience of client(s), faculty, department advisory board, and peers.
  • Articulate possible next steps to build on project learnings.
  • Connect learnings from the capstone project to career planning and personal branding.