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Marketing

Need more info? Visit the Marketing website.

MKTG 101 Introduction to Marketing • 5 Cr.

Item # Section Instructor Day(s), Times, Room
4405 HYA Cheryl Engstrom MW, 8:30am-10:00am in R203
Section HYA is a hybrid class. On campus sessions meet on the days listed. The balance of instruction occurs online as directed by the course syllabus.
4406 HYB Cheryl Engstrom MW, 10:50am-12:20pm in T127
Section HYA is a hybrid class. On campus sessions meet on the days listed. The balance of instruction occurs online as directed by the course syllabus.
4407 HYC Patrick Mcniff TTh, 12:30pm-2:00pm in R203
Section HYA is a hybrid class. On campus sessions meet on the days listed. The balance of instruction occurs online as directed by the course syllabus.
4410 OAS Julie Malone Online
Fee: $52.50 eLearning Fee.
4411 OAS Rex Bobbish Online
Fee: $52.50 eLearning Fee.

MKTG 102 Intro to Digital Marketing Platforms • 5 Cr.

Item # Section Instructor Day(s), Times, Room
4414 HYB Peter Ophoven
Yegor Nadvornyy
TTh, 9:00am-10:20am in R203
Arranged
Section HYA is a hybrid class. On campus sessions meet on the days listed. The balance of instruction occurs online as directed by the course syllabus.
4413 HYA Steven Raymond MW, 12:30pm-2:00pm in R203
Section HYA is a hybrid class. On campus sessions meet on the days listed. The balance of instruction occurs online as directed by the course syllabus.
4417 OAS Vickie Carnegie Online
Fee: $52.50 eLearning Fee.
4418 OBS Rex Bobbish
Kyle Barber
Online
Online
Fee: $52.50 eLearning Fee.

MKTG 103 Intro to Sports Marketing • 2 Cr.

Item # Section Instructor Day(s), Times, Room
4420 HYA Steven Raymond MW, 10:10am-10:40am in L210
Section HYA is a hybrid class. On campus sessions meet on the days listed. The balance of instruction occurs online as directed by the course syllabus.

MKTG 104 Intro to Fashion Marketing • 2 Cr.

Item # Section Instructor Day(s), Times, Room
4421 HYA Steven Raymond MW, 10:10am-10:40am in L210
Section HYA is a hybrid class. On campus sessions meet on the days listed. The balance of instruction occurs online as directed by the course syllabus.

MKTG 105 Intro to Music Marketing • 2 Cr.

Item # Section Instructor Day(s), Times, Room
4422 HYA Steven Raymond MW, 10:10am-10:40am in L210
Section HYA is a hybrid class. On campus sessions meet on the days listed. The balance of instruction occurs online as directed by the course syllabus.

MKTG 106 Intro to Film & TV Marketing • 2 Cr.

Item # Section Instructor Day(s), Times, Room
4423 HYA Steven Raymond MW, 10:10am-10:40am in L210
Section HYA is a hybrid class. On campus sessions meet on the days listed. The balance of instruction occurs online as directed by the course syllabus.

MKTG 200 International Marketing • 5 Cr.

Item # Section Instructor Day(s), Times, Room
4435 HYA Cheryl Engstrom TTh, 10:30am-12:00pm in C208
Section HYA is a hybrid class. On campus sessions meet on the days listed. The balance of instruction occurs online as directed by the course syllabus.

MKTG 234 Advertising I • 5 Cr.

Item # Section Instructor Day(s), Times, Room
4426 HYA Kyle Barber TTh, 3:00pm-4:05pm in R203
Section HYA is a hybrid class. On campus sessions meet on the days listed. The balance of instruction occurs online as directed by the course syllabus.
4427 OAS Kyle Barber Online
Fee: $52.50 eLearning Fee.

MKTG 241 Search Engine Strategy • 5 Cr.

Fee: $52.50 eLearning Fee.

Item # Section Instructor Day(s), Times, Room
4428 OAS Dena Laney Online

MKTG 242 Social Media Strategy • 5 Cr.

Item # Section Instructor Day(s), Times, Room
4429 HYA Kyle Barber
Yegor Nadvornyy
TTh, 4:15pm-5:20pm in R203
Arranged
Section HYA is a hybrid class. On campus sessions meet on the days listed. The balance of instruction occurs online as directed by the course syllabus.

MKTG 243 Mobile Marketing Strategy • 5 Cr.

Item # Section Instructor Day(s), Times, Room
4430 HYA Sharon Walia MW, 6:45pm-7:50pm in R210
Section HYA is a hybrid class. On campus sessions meet on the days listed. The balance of instruction occurs online as directed by the course syllabus.

MKTG 261 Marketing Research I • 5 Cr.

Provides an in-depth look at how marketing utilizes business research to solve problems, uncover opportunities, and drive additional revenue. Students will get hands-on experience with business question formulation, data analysis and interpretation, presenting findings to business leaders, and managerial decision-making. Previously MKTG 210. Prerequisites: MKTG 101 or MKTG 234.

Item # Section Instructor Day(s), Times, Room
4431 HYA Sharon Walia MW, 4:15pm-5:20pm in R304
Section HYA is a hybrid class. On campus sessions meet on the days listed. The balance of instruction occurs online as directed by the course syllabus.

MKTG 262 Measurement and Analytics • 5 Cr.

Provides an in-depth look at marketing measurement, reporting and analytics. Students will get hands-on experience with collecting and housing data sets, establishing business rules for data manipulation, aligning key performance indicators to larger business concerns, data visualization techniques, and interpreting and presenting findings key decision makers. Prerequisites: MKTG 102 or MKTG 242.

Item # Section Instructor Day(s), Times, Room
4432 HYA Sharon Walia MW, 3:00pm-4:05pm in R304
Section HYA is a hybrid class. On campus sessions meet on the days listed. The balance of instruction occurs online as directed by the course syllabus.

MKTG 290 DECA Practicum • 5 Cr.

Item # Section Instructor Day(s), Times, Room
4433 HYA Marijke Thomas W, 2:10pm-2:50pm in R302
Section HYA is a hybrid class. On campus sessions meet on the days listed. The balance of instruction occurs online as directed by the course syllabus.

MKTG 292 Marketing Internship • 5 Cr.

Fee: $52.50 eLearning Fee.

Item # Section Instructor Day(s), Times, Room
4436 OAS Kyle Barber Online

MKTG 333 Content Creation • 5 Cr.

Prerequisite: Admission to the BAS Digital Marketing program or permission of instructor. How to clear prerequisites?

Item # Section Instructor Day(s), Times, Room
4443 HYA Kyle Barber TTh, 5:30pm-6:35pm in R208
Section HYA is a hybrid class. On campus sessions meet on the days listed. The balance of instruction occurs online as directed by the course syllabus.

MKTG 461 Marketing Research II • 5 Cr.

This advanced marketing course builds on the research process introduced in MKTG 261: Marketing Research I. Students will continue working with local businesses to identify marketing challenges, formulate research problems, design an approach to data collection, handle data sets and derive insights, and make the insights actionable to stakeholders. Prerequisite: MKTG 261 with a C or better, or permission of instructor.

Prerequisite: Admission to the BAS Digital Marketing program or permission of instructor. How to clear prerequisites?

Item # Section Instructor Day(s), Times, Room
4445 HYA Patrick Mcniff
Kyle Barber
TTh, 6:45pm-7:50pm in R208
Arranged
Section HYA is a hybrid class. On campus sessions meet on the days listed. The balance of instruction occurs online as directed by the course syllabus.

MKTG 492 Capstone • 5 Cr.

Credit is offered for an end-of-program project or professional internship that is aligned with the digital marketing curriculum. This course requires students to define the specific opportunity before enrolling or at the very beginning of the course with the course instructor. Prerequisite: Permission of instructor. Prerequisite: MKTG 461 with a C or better, or permission of instructor.

Prerequisite: Admission to the BAS Digital Marketing program and permission of instructor. Fee: $52.50 eLearning Fee. How to clear prerequisites?

Item # Section Instructor Day(s), Times, Room
4447 OAS Kyle Barber Online