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Marketing

Need more info? Visit the Marketing website.

MKTG 101 Introduction to Marketing • 5 Cr.

Item # Section Instructor Day(s), Times, Room Books Seats available
4405 HYA Cheryl Engstrom MW, 8:30am-10:00am in R203 view required books/supplies 24 refreshed
Section HYA is a hybrid class. On campus sessions meet on the days listed. The balance of instruction occurs online as directed by the course syllabus.
4408 HYD Patrick Mcniff MTWTh, 10:30am-12:20pm in R303 view required books/supplies 32 refreshed
Class ends 10/10. Section HYA is a hybrid class. On campus sessions meet on the days listed. The balance of instruction occurs online as directed by the course syllabus.
4406 HYB Cheryl Engstrom MW, 10:50am-11:20am in S324 view required books/supplies Class full, 1 on waitlist
Section HYA is a hybrid class. On campus sessions meet on the days listed. The balance of instruction occurs online as directed by the course syllabus.
4407 HYC Patrick Mcniff TTh, 12:30pm-2:00pm in R203 view required books/supplies 31 refreshed
Section HYA is a hybrid class. On campus sessions meet on the days listed. The balance of instruction occurs online as directed by the course syllabus.
4410 OAS Staff Online view required books/supplies 27 refreshed
Fee: $52.50 eLearning Fee.
4411 OAS Rex Bobbish Online view required books/supplies 31 refreshed
Fee: $52.50 eLearning Fee.

MKTG 102 Intro to Digital Marketing Platforms • 5 Cr.

Item # Section Instructor Day(s), Times, Room Books Seats available
4414 HYB Yegor Nadvornyy TTh, 9:00am-10:20am in R203 view required books/supplies 30 refreshed
Section HYA is a hybrid class. On campus sessions meet on the days listed. The balance of instruction occurs online as directed by the course syllabus.
4415 HYC Yegor Nadvornyy MTWTh, 10:30am-12:20pm in T127 view required books/supplies 34 refreshed
Class meets 10/14 - 11/7. Section HYA is a hybrid class. On campus sessions meet on the days listed. The balance of instruction occurs online as directed by the course syllabus.
4413 HYA Steven Raymond MW, 12:30pm-2:00pm in R203 view required books/supplies 23 refreshed
Section HYA is a hybrid class. On campus sessions meet on the days listed. The balance of instruction occurs online as directed by the course syllabus.
4417 OAS Dena Laney Online view required books/supplies 23 refreshed
Fee: $52.50 eLearning Fee.
4418 OBS Rex Bobbish Online view required books/supplies 36 refreshed
Fee: $52.50 eLearning Fee.

MKTG 103 Intro to Sports Marketing • 2 Cr.

Item # Section Instructor Day(s), Times, Room Books Seats available
4420 HYA Steven Raymond MW, 10:10am-10:40am in L210 view required books/supplies 27 refreshed
Section HYA is a hybrid class. On campus sessions meet on the days listed. The balance of instruction occurs online as directed by the course syllabus.

MKTG 104 Intro to Fashion Marketing • 2 Cr.

Item # Section Instructor Day(s), Times, Room Books Seats available
4421 HYA Steven Raymond MW, 10:10am-10:40am in L210 view required books/supplies 27 refreshed
Section HYA is a hybrid class. On campus sessions meet on the days listed. The balance of instruction occurs online as directed by the course syllabus.

MKTG 105 Intro to Music Marketing • 2 Cr.

Item # Section Instructor Day(s), Times, Room Books Seats available
4422 HYA Steven Raymond MW, 10:10am-10:40am in L210 view required books/supplies 27 refreshed
Section HYA is a hybrid class. On campus sessions meet on the days listed. The balance of instruction occurs online as directed by the course syllabus.

MKTG 106 Intro to Film & TV Marketing • 2 Cr.

Item # Section Instructor Day(s), Times, Room Books Seats available
4423 HYA Steven Raymond MW, 10:10am-10:40am in L210 view required books/supplies 27 refreshed
Section HYA is a hybrid class. On campus sessions meet on the days listed. The balance of instruction occurs online as directed by the course syllabus.

MKTG 190 Introduction to DECA • 2 Cr.

Item # Section Instructor Day(s), Times, Room Books Seats available
4425 HYA Olivia Wright W, 2:10pm-2:50pm in R302 view required books/supplies 13 refreshed
Section HYA is a hybrid class. On campus sessions meet on the days listed. The balance of instruction occurs online as directed by the course syllabus.

MKTG 200 International Marketing • 5 Cr.

Item # Section Instructor Day(s), Times, Room Books Seats available
4435 HYA Cheryl Engstrom TTh, 10:30am-12:00pm in C208 view required books/supplies 21 refreshed
Section HYA is a hybrid class. On campus sessions meet on the days listed. The balance of instruction occurs online as directed by the course syllabus.

MKTG 201 Product Development in the Marketing Process • 5 Cr.

Item # Section Instructor Day(s), Times, Room Books Seats available
4424 HYA Cheryl Engstrom TTh, 12:30pm-2:00pm in T118 view required books/supplies 34 refreshed
Section HYA is a hybrid class. On campus sessions meet on the days listed. The balance of instruction occurs online as directed by the course syllabus.

MKTG 234 Advertising I • 5 Cr.

Item # Section Instructor Day(s), Times, Room Books Seats available
4426 HYA Kyle Barber TTh, 3:00pm-4:05pm in R203 view required books/supplies 10 refreshed
Section HYA is a hybrid class. On campus sessions meet on the days listed. The balance of instruction occurs online as directed by the course syllabus.
4427 OAS Kyle Barber Online view required books/supplies Class full recheck
Fee: $52.50 eLearning Fee.

MKTG 241 Search Engine Strategy • 5 Cr.

Fee: $52.50 eLearning Fee.

Item # Section Instructor Day(s), Times, Room Books Seats available
4428 OAS Dena Laney Online view required books/supplies 17 refreshed

MKTG 242 Social Media Strategy • 5 Cr.

Item # Section Instructor Day(s), Times, Room Books Seats available
4429 HYA Kyle Barber TTh, 4:15pm-5:20pm in R203 view required books/supplies 27 refreshed
Section HYA is a hybrid class. On campus sessions meet on the days listed. The balance of instruction occurs online as directed by the course syllabus.

MKTG 243 Mobile Marketing Strategy • 5 Cr.

Item # Section Instructor Day(s), Times, Room Books Seats available
4430 HYA Staff MW, 6:45pm-7:50pm in R210 view required books/supplies 25 refreshed
Section HYA is a hybrid class. On campus sessions meet on the days listed. The balance of instruction occurs online as directed by the course syllabus.

MKTG 245 Display Media Strategy • 5 Cr.

Item # Section Instructor Day(s), Times, Room Books Seats available
4437 HYA Staff MW, 5:30pm-6:35pm in R210 view required books/supplies 29 refreshed
Section HYA is a hybrid class. On campus sessions meet on the days listed. The balance of instruction occurs online as directed by the course syllabus.

MKTG 261 Marketing Research I • 5 Cr.

Provides an in-depth look at how marketing utilizes business research to solve problems, uncover opportunities, and drive additional revenue. Students will get hands-on experience with business question formulation, data analysis and interpretation, presenting findings to business leaders, and managerial decision-making. Previously MKTG 210. Prerequisites: MKTG 101 or MKTG 234.

Item # Section Instructor Day(s), Times, Room Books Seats available
4431 HYA Staff MW, 4:15pm-5:20pm in R304 view required books/supplies 16 refreshed
Section HYA is a hybrid class. On campus sessions meet on the days listed. The balance of instruction occurs online as directed by the course syllabus.

MKTG 262 Measurement and Analytics • 5 Cr.

Provides an in-depth look at marketing measurement, reporting and analytics. Students will get hands-on experience with collecting and housing data sets, establishing business rules for data manipulation, aligning key performance indicators to larger business concerns, data visualization techniques, and interpreting and presenting findings key decision makers. Prerequisites: MKTG 102 or MKTG 242.

Item # Section Instructor Day(s), Times, Room Books Seats available
4432 HYA Staff MW, 3:00pm-4:05pm in R304 view required books/supplies 3 refreshed
Section HYA is a hybrid class. On campus sessions meet on the days listed. The balance of instruction occurs online as directed by the course syllabus.

MKTG 290 DECA Practicum • 5 Cr.

Item # Section Instructor Day(s), Times, Room Books Seats available
4433 HYA Olivia Wright W, 2:10pm-2:50pm in R302 view required books/supplies 13 refreshed
Section HYA is a hybrid class. On campus sessions meet on the days listed. The balance of instruction occurs online as directed by the course syllabus.

MKTG 291 DECA Leadership • 5 Cr.

Item # Section Instructor Day(s), Times, Room Books Seats available
4434 HYA Olivia Wright W, 2:10pm-2:50pm in R302 view required books/supplies 13 refreshed
Section HYA is a hybrid class. On campus sessions meet on the days listed. The balance of instruction occurs online as directed by the course syllabus.

MKTG 292 Marketing Internship • 5 Cr.

Fee: $52.50 eLearning Fee.

Item # Section Instructor Day(s), Times, Room Books Seats available
4436 OAS Kyle Barber Online view required books/supplies 20 refreshed

MKTG 299 Individual Studies in Marketing • V1-10 Cr.

Prerequisite: Permission of instructor. Fee: $52.50 eLearning Fee. How to clear prerequisites?

Item # Section Instructor Day(s), Times, Room Books Seats available
4438 OAS Sharon Walia Online view required books/supplies 5 refreshed

MKTG 301 Media Planning and Buying • 5 Cr.

Media continues to be central to marketing efforts, even as there is a shift from paid impressions to owned and earned activity. Students will explore the roles of media buying and media planning, tackling hands-on projects and communicating the value of different media options to clients and internal partners. Prerequisite: MKTG 234 with a C or better, or permission of instructor.

Prerequisite: Admission to the BAS Digital Marketing program or permission of instructor. How to clear prerequisites?

Item # Section Instructor Day(s), Times, Room Books Seats available
4442 HYA Sylvia Nash W, 5:30pm-7:40pm in R208 view required books/supplies 22 refreshed
Section HYA is a hybrid class. On campus sessions meet on the days listed. The balance of instruction occurs online as directed by the course syllabus.

MKTG 333 Content Creation • 5 Cr.

Prerequisite: Admission to the BAS Digital Marketing program or permission of instructor. How to clear prerequisites?

Item # Section Instructor Day(s), Times, Room Books Seats available
4443 HYA Kyle Barber TTh, 5:30pm-6:35pm in R208 view required books/supplies 16 refreshed
Section HYA is a hybrid class. On campus sessions meet on the days listed. The balance of instruction occurs online as directed by the course syllabus.

MKTG 461 Marketing Research II • 5 Cr.

This advanced marketing course builds on the research process introduced in MKTG 261: Marketing Research I. Students will continue working with local businesses to identify marketing challenges, formulate research problems, design an approach to data collection, handle data sets and derive insights, and make the insights actionable to stakeholders. Prerequisite: MKTG 261 with a C or better, or permission of instructor.

Prerequisite: Admission to the BAS Digital Marketing program or permission of instructor. How to clear prerequisites?

Item # Section Instructor Day(s), Times, Room Books Seats available
4445 HYA Staff TTh, 6:45pm-7:50pm in R208 view required books/supplies 8 refreshed
Section HYA is a hybrid class. On campus sessions meet on the days listed. The balance of instruction occurs online as directed by the course syllabus.

MKTG 492 Capstone • 5 Cr.

Credit is offered for an end-of-program project or professional internship that is aligned with the digital marketing curriculum. This course requires students to define the specific opportunity before enrolling or at the very beginning of the course with the course instructor. Prerequisite: Permission of instructor. Prerequisite: MKTG 461 with a C or better, or permission of instructor.

Prerequisite: Admission to the BAS Digital Marketing program and permission of instructor. Fee: $52.50 eLearning Fee. How to clear prerequisites?

Item # Section Instructor Day(s), Times, Room Books Seats available
4447 OAS Kyle Barber Online view required books/supplies 19 refreshed